The Denomination Effect: Banknotes vs. Coins » Lone Gunman
Because of the greater level of ‘abstraction’. We’re more willing to spend virtual currency than credit card money than paper money than coins that barter?
Psychedelic patterned carpets in Las Vegas casinos designed to keep gamblers awake
via deepthinking, Telegraph
# Don’t discount. Gift instead (discounts get forgotten, free gifts don’t).
# Create contrast between old, existing items and new ones.
Want to convince? Use abstract rather than concrete language
What does ‘abstract’ language mean?
In the research I’ve been doing over the past few years into why ideas spread, I’ve found a few com mon characteristics of contagious ideas across mediums and centuries. The list belowcon tains those characteristics, and while its still an evolving set, the vast majority of success ful memes I’ve studied have had some (or all) of them present. I’ve also tried to include take aways, tactics you, as a marketer can use to apply these concepts to your viral campaigns.
Through the theories discussed in Dan Ariely’s Predictably Irrational (and largely based on the excerpts in Chris Yeh’s outline of the book), two articles have emerged on different sides of one topic: our irrational decision-making in terms of products and purchases. One on how to take advantage of our irrationality when marketing products, and another on preventing manipulation by being aware of our own irrationalities.
Ryan Sager looks at these shopping persuasion techniques we should be aware of, adding a few small pieces of information that may be novel:
